By Ed Nichols, Reed Exhibitions, Americas
With roughly six weeks until the reinvented ISC Solutions (Nov. 3-4, 2010), we are looking forward to a solid event. ISC Solutions will be the first electronic security trade show to focus on security applications for three high-growth vertical sectors: Government, Healthcare & Education. Everything from the show floor arrangement to a new networking/matchmaking program, designed to promote meaningful and productive connections between manufacturers and end-users, will be on full-display.
The reinvention of this event did not take place in a vacuum, but rather through the support and feedback from the entire security channel, from manufacturers to dealers/installers, integrators and security end-users. ISC Solutions has undergone a complete ‘make-over’ with input from virtually every faction of the industry. We have enjoyed the many personal visits with campus security directors representing colleges and universities, healthcare facilities and state and federal facilities throughout the New York metropolitan region; attending regional security directors’ association meetings, and conducting needs assessments with every security professional group. These were designed to capture greater insights into what security directors want and need.
The results of these have revealed several main needs and motivators for security directors that we have captured and will present at the upcoming ISC Solutions events. These include: New product/solutions/services that help them stay current and professionally sound; opportunities for peer-to-peer discussions to share common challenges and issues; and dducation by job function and vertical market sector. In fact, solutions-based exhibits rated highest (78%) by respondents as extremely/very valuable to ISC Solutions 2010. The second highest rated is ‘Structured Peer-to-Peer Discussion’ (58%).
At ISC Solutions, we will be delivering all of these and more. We have implemented a Map-Your-Show and matchmaking service that allows for connections between manufacturers and security professionals and security professionals with other security professionals. The show floor has been designed for sourcing ease and to view and seek out new solutions according to product category, thus saving them time. And, we will be bringing security directors together for structured peer-to-peer discussions
The education program, meanwhile, will have dozens of sessions targeted to manufacturers; end-users; and dealers/installers/integrators. Many sessions will be available at no charge on the show floor, including those in the new “Solutions at Work Case Study Forum,” which will provide real-world examples of security solutions offered in or across four vertical markets: education, government, health care, and non-governmental organizations.
So, when we present this year’s reinvented ISC Solutions event, we will feel confident that we will be delivering an event that satisfies the solutions-based needs of the entire security channel, but we know that this is just the first step. We will be continually improving and enhancing our offering to the industry and will look for these enhancements to evolve as the industry’s needs evolve and change. Therefore, we ask that you participate in ISC Solutions in a robust and full way and when we ask for feedback, please provide your comments. There are numerous ways that you can provide these to us either directly to me, my team, on our Web site and when we send out post-event surveys. We are here to serve today’s security channel, but mostly importantly, to meaningfully answer the question, “What do security directors really want?”
We look forward to seeing you in New York City on Nov. 3-4 for ISC Solutions.
Ed Nichols, Industry Vice President, Security & Life Safety portfolio is responsible for the event management and strategic direction of Reed Exhibitions’ International Security Conference (ISC) events, ISC West and ISC Solutions. Ed received his B.A. from the University of Connecticut in 1989 and currently resides in Stratford, Conn.